Carl Strecker
Carl Strecker
Design Management
Team Leadership | Creative Workflows
Los Angeles, CA
Design Management
Team Leadership | Creative Workflows
Los Angeles, CA
What People Are Saying About Carl
PROFESSIONAL Experience
Max, Warner Bros. Discovery
Sr. Director, Design Management Dec 2020 - Present
Los Angeles, CA
Director, Design Management June 2019 - Dec 2020
New York, NY
- Built 30 person team overseeing creative operations and project management for the Performance & Engagement Design group, responsible for the operational execution of 12,000+ design tickets annually across multiple digital marketing verticals, in addition to being accountable for 200,000+ key art images published on the Max (formerly HBO Max) streaming service to date.
- The team is built on three pillars: creative guidance (feedback and best practices), infrastructure (tools), and project management (requests and resourcing) supporting a broad portfolio of performance and engagement verticals including retention, lifecycle, paid media, social, email, push, dot-com, CRM, in-app editorial, digital distribution partners, platform imagery, international, live news, and live sports.
- Expert knowledge in project management, image specifications, design, DAM, and workflow tools.
truTV, Turner Broadcasting
Sr. Manager, Creative Operations Jan 2019 - June 2019
New York, NY
- Project managed marketing campaigns for key shows.
Netflix
Systems Team Manager, Product Creative Mar 2017 - Dec 2017
Los Angeles, CA
- Managed Program Managers focused on tool innovation and localization workflows, advocated for creative automation by authoring a strategic cost-benefit analysis and securing buy-in from VPs and Chief Product Officer, and oversaw expansion of the Netflix preferred creative agency program.
- Drove knowledge sharing between machine learning engineers and creative team to understand challenges of creativity at scale.
Netflix
Operations Team Manager, Product Creative Apr 2016 - Mar 2017
Los Angeles, CA
- Managed a team of 16 high-performing Program Managers, Project Managers, Specialists, and Coordinators, overseeing internal tool innovation development, Jira management, roadmap backlog, and feature rollouts, and ensuring timeline and successful launches of Netflix Originals with high quality image assets.
Netflix
Creative Team Manager, Creative Services May 2015 - Apr 2016
Los Angeles, CA
- Hired and managed 8 Producers who oversaw the team’s relationships with global movie and television distribution companies, show producers, and talent, and led meetings with engineering, legal, buyers, finance, data, and globalization to share cross-functional creative initiatives and innovations.
- Managed image asset delivery requirements for A/B testing and personalization, increasing assets required per title by 60%+ boosting subscriber view share performance across all titles.
- Represented the Creative Services team at the National Association of Broadcasters (NAB) Show, presenting design philosophy, A/B testing findings, and personalization strategy.
Oregonian Media Group
Media Sales Strategy Manager 2014 - 2015
Portland, OR
- Supervised sales team that drove incremental B2B revenue, providing SEO, SEM, social, audience targeting, content marketing, and re-messaging digital solutions.
EAP Creative
Business Development Sales Consultant 2013 - 2014
San Jose, CA
- Developed and supported new business strategy for storytelling and video production services for clients, including Yahoo, McAfee, Vudu, Marriott, and Addy Awards.
- Services include corporate videos, motion graphics, music, photography, writing/creative development, keynote presentations, PR/Sales sizzle reels, event recording, TV spots, casting, voice over, and custom packages.
PowerGive
Founder 2011 - 2014
Los Angeles, CA
- Established 501(c)(3) non-profit to provide presentation services for non-profits and promote communication best practices to the philanthropic community. (Company dissolved in 2023.)
- Provided marketing support and drove positive exposure for a Sri Lanka rural empowerment non-profit’s fundraising event in Los Angeles that received $150K+ in donations.
- Published helpful tips including "Less Dread, More TED" guest blog post.
Qwikster (short-lived DVD division of Netflix)
Sales Director 2011 - 2011
Los Angeles, CA
- Head of advertising sales.
Typecasting Films
Producer & President 2008 - 2011
Los Angeles, CA
- Wrote and developed independent film screenplays, television pilots, and mobile app concepts, including award-winning feature film documentary Becoming Family, a tsunami relief documentary shot in Sri Lanka and distributed by Cinevolve Studios – available now via streaming on Amazon Prime, via DVD on Netflix and Amazon.com, and via occasional broadcast on select international TV networks. (LLC closed in 2019.)
- Winner Top Applause Award 2007 at the International Family Film Festival for “Becoming Family.”
Netflix
Head of Advertising Sales 2007 - 2009
Los Angeles, CA
- Led team that generated high-margin multi-million dollar revenue, grew advertiser categories, and developed unique sales opportunities leveraging direct mailers.
Carl Strecker Consulting
Copywriting and Strategy Expert 2005 - 2007
Los Angeles, CA
- Clients included Walt Disney Studios, Disney Home Video, Warner Home Entertainment, Variety, DVD Exclusive Magazine, and Video Business Magazine.
Video Business Magazine (sibling publication of Variety)
Account Executive 2000 - 2005
Los Angeles, CA
- Maintained industry-leading $10M annual advertising sales revenue and 75% advertising market share, and 2x winner of President’s Club for being elite performer among 100+ publications.
Paramount Home Entertainment
Product Marketing Manager 1999 - 2000
Hollywood, CA
- Managed marketing strategy for $300+ million box office film Runaway Bride, critically acclaimed Angela’s Ashes, and others.
Columbia TriStar Home Entertainment
Assistant Product Marketing Manager 1996 - 1999
Culver City, CA
- Oversaw campaign strategy for $260+ million box office films Jerry Maguire, The Fifth Element, and others.
The Walt Disney Company
Assistant, Home Entertainment Marketing Research 1995 - 1996
Burbank, CA
For More ABOUT CARL'S professional EXPERIENCE
INSPIRING PEOPLE AND COMPANIES
Here are several people and companies that inspire me. Who inspires you?
Inspiring People and Companies
Here are several people and companies that inspire me. Who inspires you?
CULTURE
What do you think of Netflix's Freedom & Responsibility culture?
Netflix Culture
In 2013, Facebook's COO Sheryl Sandberg said the Netflix culture deck "may well be the most important document ever to come out of the Valley." Read about Netflix Culture and let me know what you think.
Education
Pomona College
Bachelor of Arts, Theatre
Claremont, CA
The University of Glasgow
Semester Abroad
Glasgow, Scotland
UCLA Extension
• Production Sound Recording for Film & TV
• Lighting for Film & Video
• Editing with Final Cut Pro
Coursera.org
• Design: Creation of Artifacts in Society (Wharton) - certificate with Distinction
• Organizational Analysis (Stanford) - certificate
• Inspiring Leadership Through Emotional Intelligence (Case Western) - certificate
