• Summary

    Carl Strecker is Sr. Director of Design Management at HBO Max and has 20+ years of creative operations, product, and sales experience in entertainment.



    • Design and project management leader for HBO Max, WarnerMedia's new OTT direct-to-consumer streaming platform.

    • Directed a creative program management team at Netflix responsible for engineering relationships, systems development, agency program growth, workflow logistics, success metrics, asset management, and design innovation.
    • Consulted and partnered with many major companies including Disney, Sony, HBO, Fox, Dreamworks, and American Express.
    • Passionate about hiring, leadership, and team success.

    • Produced and edited a feature documentary, short film, and web series pilot.
    • Extensive team building, project management, operations, product management, localization, digital asset management, infrastructure, digital supply chain, tool development, design thinking, marketing, media strategy, producing, and analytics experience in entertainment and technology.

    • Expert copy writing and producing of sales presentations, C-level keynotes, strategic sales accounts, summits, conferences, and nonprofit powerpoints to achieve marketing objectives including strategy.
    • Generated cumulative $90M+ in ad sales revenue; multi-winner of President's Club.


    Personal and Professional Attributes:

    • Proven strategic storyteller and strategic thinker.
    • An ideal balance of pragmatism and common-sense with a flair for innovation.
    • Energetic, ability to work in a fast-paced environment with cross-functional teams, manage multiple projects and deliver on deadline.
    • Passion for entertainment, education tech, e-learning, SaaS, design thinking, resonant leadership, customer empathy, training, and collaboration.

    • Ability to use software application tools and SaaS solutions including Jira, Asana, Slack, Tableau, Salesforce, Final Cut Pro, Clearslide, Evernote, Box, Dropbox, Google Apps, Google Analytics, PowerPoint, Keynote, Prezi, Dreamweaver, Photoshop, Adobe Cloud.

    • Certified Professional Scrum Master (PSM I) and Professional Scrum Product Owner (PSPO I).

  • What People Are Saying About Carl

    Carl Strecker's Professional LinkedIn Profile


    Carl's greatest strength lies in his ability to lead individuals.


    andrew reming



    I moved across the country to join carl's team! it's a decision I'll never regret.


    Brittany Hicks



    Carl has a true gift for hiring the right people at the right time.


    tracy pope



    Carl Strecker is a Rock Star!


    Mike Mezzanotte



    Carl loves to make things better. And he makes things, and those around him, better. He's a guy you build teams around.


    Thaddeus hanscom



    I'd highly recommend Carl as a leader in any fast-moving environment.


    levi downey



    Carl is an excellent manager with a personality that makes people want to come to work.


    Danielle Lee



    Carl is a great leader and manager and would be a tremendous asset to any company.


    Zack Snow



    Carl is a great manager that effectively balances when to provide instruction and when to empower and give freedom.


    Vivian Lin



    I was always inspired by Carl's qualities of judgement, courage, and leadership.


    Nils Norsell



    Carl has a contagious enthusiasm that makes him a true pleasure to work with.


    Yassi Sabahi

  • PROFESSIONAL Experience

    HBO Max

    HBO Max, WarnerMedia

    Sr. Director, Design Management, HBO Max Growth Marketing   Dec 2020 - Present

    Los Angeles, CA

    HBO Max

    HBO Max, WarnerMedia

    Director, Design Management, HBO Max Growth Marketing   June 2019 - Dec 2020

    New York, NY

    • Build and lead the design management team for AT&T's new OTT streaming platform.
    • Oversee creative project management of all growth marketing campaigns across lifecycle, digital, paid, social, .com, and editorial.
    • Responsible for QC and delivery of all in-app content imagery to platform.
    • Drive creative quality and innovation.

    truTV, Turner Broadcasting

    Sr. Manager, Creative Operations   Jan 2019 - June 2019

    New York, NY

    • Led project management for show marketing campaigns.


    Systems Team Manager, Product Creative   Mar 2017 - Dec 2017

    Los Angeles, CA

    • Managed 4 Program Managers (PM) focused on streamlining tool innovation, title localization workflow management, and the Netflix external creative agency program.
    • Guided team’s employment of system workflows, metrics, tools, and collaborative partnerships in the development and enhancements of Netflix’s Digital Asset Management (DAM) platform.
    • Advocated for creative automation, wrote strategic cost-benefit analysis, and secured buy-in from VPs and Chief Product Officer.
    • Collaborated with engineers and PMs to optimize tool development roadmap and oversaw user acceptance testing of new tools.
    • Directed cross-functional teams on process improvement projects rectifying missing data, duplicative efforts, and bottle necks.
    • Drove knowledge sharing between machine learning engineers and creative team to understand challenges of creativity at scale.


    Operations Team Manager, Product Creative   Apr 2016 - Mar 2017

    Los Angeles, CA

    • Managed 16 direct reports, including Operations Specialists, Coordinators, Project Managers, and Program Managers.
    • Recruited, hired, and developed systems and operations talent.
    • Managed the alignment of Operations Specialists with Creative Producers based to specializations and workload to ensure timely and successful launch of Netflix Originals with a complete array of artwork assets.
    • Supervised internal tool innovation development, Jira management, backlog projects, and feature rollouts.
    • Liaised with the Data Analytics team in the development of Tableau dashboards to track metrics on vendor performance, asset coverage, and workflow trends.


    Creative Team Manager, Creative Services   May 2015 - Apr 2016

    Los Angeles, CA

    • Managed 8 Creative Producers and developed growth strategy to manage increasing scale of assets and content.
    • Guided the team’s relationships with global movie and television distribution companies, show runners, and talent.
    • Facilitated meetings with engineering, legal, buyers, finance, data, and localization teams and presented Creative Services initiatives as a representative of the department.
    • Administrated negotiations of art asset delivery requirements and conducted A/B testing and personalization increasing asset per title by 60%+ in one year and resulting in subscriber view share performance boost across all titles.
    • Helped launch 2.0 version of Netflix’s proprietary internal Digital Asset Management system.
    • Represented Netflix’s Creative Services department at the National Association of Broadcasters (NAB) Show, presenting the company’s design philosophy, A/B testing findings, and personalization strategy.
    Oregonian Media Group

    Oregonian Media Group

    Media Sales Strategy Manager  2014 - 2015

    Portland, OR

    • Supervised team of Sales Representatives focused on B2B market development by providing solutions including SEO, SEM, SMO, audience targeting, content marketing, re-messaging, and various digital services.
    • Established revenue-generating channels by pioneering the company’s B2B market and developing incremental digital distribution in a print-focused organization.
    • Led knowledge share meetings with sister media groups and developed Salesforce interface for B2B sales.
    EAP Creative, Emerging Artist Productions

    EAP Creative

    Business Development Sales Consultant   2013 - 2014

    San Jose, CA

    • Developed and supported new business strategy for storytelling and video production services for clients, including Yahoo, McAfee, Vudu, Marriott, and Addy Awards.
    • Services include corporate videos, motion graphics, music, photography, writing/creative development, keynote presentations, PR/Sales sizzle reels, event recording, TV spots, casting, voice over, and custom packages.


    Founder   2011 - Present

    Los Angeles, CA

    • Established 501(c)(3) non-profit to provide presentation services for non-profits and promote communication best practices to the philanthropic community.
    • Provided marketing suppot and drove positive exposure for a Sri Lanka rural empowerment non-profit’s fundraising event in Los Angeles that received $150K+ in donations.
    • Published helpful tips including "Less Dread, More TED" guest blog post.

    Qwikster (short-lived DVD division of Netflix)

    Sales Director  2011 - 2011

    Los Angeles, CA

    • Head of advertising sales at Qwikster.
    Typecasting Films

    Typecasting Films

    Producer & President   2004 - Present

    Los Angeles, CA

    • Wrote and developed film screenplays, television pilots, and mobile app concepts, including award-winning feature film documentary Becoming Family, a tsunami relief documentary shot in Sri Lanka and distributed by Cinevolve Studios – available now via streaming on Amazon Prime, via DVD on Netflix and Amazon.com, and via occasional broadcast on select international TV networks.
    • Recruited and supervised creative talent, including composers, graphics editors, and sound specialists, and coordinated creative direction for film festivals promotional materials, websites, posters, press kits, and box art.
    • Winner Top Applause Award 2007 at the International Family Film Festival for “Becoming Family.”


    Head of Advertising Sales   2007 - 2009

    Los Angeles, CA

    • Drove millions of dollars in annual revenue, supervising team of sales coordinators and managing film and TV entertainment advertising.
    • Hired and supervised a media agency to handle non-entertainment category advertising.
    • Generated high-margin revenue, grew advertiser categories, and developed advertising opportunities leveraging direct mailers.
    • Cultivated content partnerships, strengthened studio relationships, and managed advertising clients nationwide in theatrical, television, home entertainment, technology, financial, packaged goods, publishing, and retail categories.

    Carl Strecker Consulting

    Copywriting and Strategy Expert   2005 - 2007

    Los Angeles, CA

    • Guided branding strategy and wrote marketing copy for companies including Walt Disney Studios, Disney Home Video, Warner Home Entertainment, and industry publications Variety, DVD Exclusive, and Video Business magazines.
    • Managed development projects, including multimedia presentation solutions, print ad copy, DVD packaging, radio scripts, and branded news content, including radio script ads, print ad campaigns, and advertorial mini-sites.
    VB Video Business Magazine

    Video Business Magazine

    Account Executive   2000 - 2005

    Los Angeles, CA

    • Managed accounts, including Disney, Paramount, Sony, Universal, MGM, and maintained industry-leading $10M annual advertising sales revenue and 75% of the home entertainment market share.
    • Developed, wrote, and designed advertising campaigns and provided clients with turnkey advertising solutions.
    • 2x winner of President’s Club for being elite performer among Reed Business Information's 100+ publications.
    Paramount Home Entertainment

    Paramount Home Entertainment

    Product Marketing Manager   1999 - 2000

    Hollywood, CA

    • Managed marketing strategy for $300+ million box office film Runaway Bride, critically acclaimed Angela’s Ashes, and others.
    Sony Pictures Home Entertainment

    Columbia TriStar Home Entertainment

    Assistant Product Marketing Manager   1996 - 1999

    Culver City, CA

    • Oversaw campaign strategy for $260+ million box office films Jerry Maguire, The Fifth Element, and others.
    • Saved hundreds of thousands in media dollars by spearheading a promotional deal for kids TV product on video.
    Buena Vista Home Entertainment, Walt Disney Studios

    The Walt Disney Company

    Assistant, Home Entertainment Marketing Research   1995 - 1996

    Burbank, CA

    • Developed presentations summarizing market research data, quantitative telemarketing survey results and focus group findings.
  • For More ABOUT CARL'S professional EXPERIENCE

    Carl Strecker on LinkedIn
  • my Tsunami Relief Documentary - Watch the Trailer

    Watch the entire film on Amazon Prime.

    Visit the Official Website.


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  • Education

    Bachelor of Arts from Pomona College in Claremont, CA

    Pomona College

    Bachelor of Arts, Theatre

    Claremont, CA

    Semester abroad program at The University of Glasgow in Scotland

    The University of Glasgow

    Semester Abroad

    Glasgow, Scotland

    Production, lighting, editing courses at UCLA Extension

    UCLA Extension

    • Production Sound Recording for Film & TV
    • Lighting for Film & Video
    • Editing with Final Cut Pro

  • Skills


    Hiring and Coaching

    Creative Systems



    High Performance

  • Honors & Awards

    President's Club (x2)

    Top Applause Award at the International Family Film Festival

  • Let's chat!

    Carl Strecker's LinkedIn Profile: www.linkedin.com/in/carlstrecker