• Lead project management for top marketing campaigns.

• Managed 4 Program Managers (PM) focused on streamlining tool innovation, title localization workflow management, and the Netflix external creative agency program.
• Guided team’s employment of system workflows, metrics, tools, and collaborative partnerships in the development and enhancements of Netflix’s Digital Asset Management (DAM) platform.
• Advocated for creative automation, wrote strategic cost-benefit analysis, and secured buy-in from VPs and Chief Product Officer.
• Collaborated with engineers and PMs to optimize tool development roadmap and oversaw user acceptance testing of new tools.
• Directed cross-functional teams on process improvement projects rectifying missing data, duplicative efforts, and bottle necks.
• Drove knowledge sharing between machine learning engineers and creative team to understand challenges of creativity at scale.

• Managed 16 direct reports, including Operations Specialists, Coordinators, Project Managers, and Program Managers.
• Recruited, hired, and developed systems and operations talent.
• Managed the alignment of Operations Specialists with Creative Producers based to specializations and workload to ensure timely and successful launch of Netflix Originals with a complete array of artwork assets.
• Supervised internal tool innovation development, Jira management, backlog projects, and feature rollouts.
• Liaised with the Data Analytics team in the development of Tableau dashboards to track metrics on vendor performance, asset coverage, and workflow trends.

• Managed 8 Creative Producers and developed growth strategy to manage increasing scale of assets and content.
• Guided the team’s relationships with global movie and television distribution companies, show runners, and talent.
• Facilitated meetings with engineering, legal, buyers, finance, data, and localization teams and presented Creative Services initiatives as a representative of the department.
• Administrated negotiations of art asset delivery requirements and conducted A/B testing and personalization increasing asset per title by 60%+ in one year and resulting in subscriber view share performance boost across all titles.
• Helped launch 2.0 version of Netflix’s proprietary internal Digital Asset Management system.
• Represented Netflix’s Creative Services department at the National Association of Broadcasters (NAB) Show, presenting the company’s design philosophy, A/B testing findings, and personalization strategy.

• Supervised team of Sales Representatives focused on B2B market development by providing solutions including SEO, SEM, SMO, audience targeting, content marketing, re-messaging, and various digital services.
• Established revenue-generating channels by pioneering the company’s B2B market and developing incremental digital distribution in a print-focused organization.
• Led knowledge share meetings with sister media groups and developed Salesforce interface for B2B sales.

• Developed and supported new business strategy for storytelling and video production services for clients, including Yahoo, McAfee, Vudu, Marriott, and Addy Awards.
• Services include corporate videos, motion graphics, music, photography, writing/creative development, keynote presentations, PR/Sales sizzle reels, event recording, TV spots, casting, voice over, and custom packages.

• Established 501(c)(3) non-profit to provide presentation services for non-profits and promote communication best practices to the philanthropic community.
• Provided marketing suppot and drove positive exposure for a Sri Lanka rural empowerment non-profit’s fundraising event in Los Angeles that received $150K+ in donations.
• Published helpful tips including "Less Dread, More TED" guest blog post.

www.powergive.org

• Head of advertising sales at Qwikster.

• Wrote and developed film screenplays, television pilots, and mobile app concepts, including award-winning feature film documentary Becoming Family, a tsunami relief documentary shot in Sri Lanka and distributed by Cinevolve Studios – available now via streaming on Amazon Prime, via DVD on Netflix and Amazon.com, and via occasional broadcast on select international TV networks.
• Recruited and supervised creative talent, including composers, graphics editors, and sound specialists, and coordinated creative direction for film festivals promotional materials, websites, posters, press kits, and box art.
• Winner Top Applause Award 2007 at the International Family Film Festival for “Becoming Family.”

www.typecastingfilms.com

www.becomingfamilymovie.com

• Drove millions of dollars in annual revenue, supervising team of sales coordinators and managing film and TV entertainment advertising.
• Hired and supervised a media agency to handle non-entertainment category advertising.
• Generated high-margin revenue, grew advertiser categories, and developed advertising opportunities leveraging direct mailers.
• Cultivated content partnerships, strengthened studio relationships, and managed advertising clients nationwide in theatrical, television, home entertainment, technology, financial, packaged goods, publishing, and retail categories.

• Guided branding strategy and wrote marketing copy for companies including Walt Disney Studios, Disney Home Video, Warner Home Entertainment, and industry publications Variety, DVD Exclusive, and Video Business magazines.
• Managed development projects, including multimedia presentation solutions, print ad copy, DVD packaging, radio scripts, and branded news content, including radio script ads, print ad campaigns, and advertorial mini-sites.

• Managed accounts, including Disney, Paramount, Sony, Universal, MGM, and maintained industry-leading $10M annual advertising sales revenue and 75% of the home entertainment market share.
• Developed, wrote, and designed advertising campaigns and provided clients with turnkey advertising solutions.
• 2x winner of President’s Club for being elite performer among Reed Business Information's 100+ publications.

• Managed marketing strategy for $300+ million box office film Runaway Bride, critically acclaimed Angela’s Ashes, and others.

• Oversaw campaign strategy for $260+ million box office films Jerry Maguire, The Fifth Element, and others.
• Saved hundreds of thousands in media dollars by spearheading a promotional deal for kids TV product on video.

• Developed presentations summarizing market research data, quantitative telemarketing survey results and focus group findings.