• Summary

    Carl Strecker is Sr. Director of Design Management at HBO Max and has 20+ years of experience in creative design, systems, marketing, and product leadership delivering process efficiencies at scale.

     

    Qualifications:

    • A proven track record hiring and managing teams, building roadmaps, designing creative, and effectively collaborating cross-functionally.
    • Passionate about hiring, leadership, and team success.
    • Founding member of HBO Max, accountable for completing 12k+ design tickets annually and launching 185k+ in-app images to date.
    • Creative operations lead at Netflix overseeing the deployment of artwork for about 700 Netflix original and 14,000 licensed titles from 2015-2017.
    • Spearheaded delivery of 2.0 version of Netflix’s proprietary artwork Digital Asset Management (DAM) system which managed assets for every title including localization in over 20 languages.
    • Increased Netflix's required artwork assets from studios which drove user engagement by improving artwork A/B testing and personalization results.
    • Produced and edited a feature documentary, short film, and web series pilot.
    • Expert copy writing and producing of sales presentations, C-level keynotes, strategic sales accounts, summits, conferences, and nonprofit powerpoints to achieve marketing objectives including strategy.
    • Generated cumulative $90M+ in ad sales revenue; multi-winner of President's Club.

     

    Personal and Professional Attributes:

    • Proven strategic storyteller and strategic thinker.
    • An ideal balance of pragmatism and common-sense with a flair for innovation.
    • Energetic, ability to work in a fast-paced environment with cross-functional teams, manage multiple projects and deliver on deadline.
    • Passion for entertainment, education tech, e-learning, SaaS, design thinking, resonant leadership, customer empathy, training, and collaboration.
    • Ability to use software application tools and SaaS solutions including Jira, Asana, Monday, Airtable, Slack, Tableau, Salesforce, Final Cut Pro, Adobe Premiere, Clearslide, Evernote, Box, Dropbox, Google Apps, Google Analytics, PowerPoint, Keynote, Prezi, Dreamweaver, Photoshop, Adobe Cloud.
    • Certified Professional Scrum Master (PSM I) and Professional Scrum Product Owner (PSPO I).
  • What People Are Saying About Carl

    Carl Strecker's Professional LinkedIn Profile
  •  

     

    Carl's greatest strength lies in his ability to lead individuals.

     

    andrew reming

  •  

     

    I moved across the country to join carl's team! it's a decision I'll never regret.

     

    Brittany Hicks

  •  

     

    Carl has a true gift for hiring the right people at the right time.

     

    tracy pope

  •  

     

    Carl Strecker is a Rock Star!

     

    Mike Mezzanotte

  •  

     

    Carl loves to make things better. And he makes things, and those around him, better. He's a guy you build teams around.

     

    Thaddeus hanscom

  •  

     

    I'd highly recommend Carl as a leader in any fast-moving environment.

     

    levi downey

  •  

     

    Carl is an excellent manager with a personality that makes people want to come to work.

     

    Danielle Lee

  •  

     

    Carl is a great leader and manager and would be a tremendous asset to any company.

     

    Zack Snow

  •  

     

    Carl is a great manager that effectively balances when to provide instruction and when to empower and give freedom.

     

    Vivian Lin

  •  

     

    I was always inspired by Carl's qualities of judgement, courage, and leadership.

     

    Nils Norsell

  •  

     

    Carl has a contagious enthusiasm that makes him a true pleasure to work with.

     

    Yassi Sabahi

  • PROFESSIONAL Experience

    HBO Max

    HBO Max, WarnerMedia

    Sr. Director, Design Management, HBO Max Growth Marketing   Dec 2020 - Present

    Los Angeles, CA

    Director, Design Management, HBO Max Growth Marketing   June 2019 - Dec 2020

    New York, NY

    • Founding member of HBO Max, accountable for completing 12k+ design tickets annually and launching 185k+ in-app images to date.
    • Built team from 1 to 35 employees, forming the operational backbone of the HBO Max Global Growth Design team.
    • Oversee infrastructure, project management, and creative guidance of design operations across a portfolio of growth marketing verticals -- lifecycle, digital, paid, social, email, push, dot-com, in-app, partner, international, AVOD.
    • Expert knowledge in project management, image spec, design, DAM, and workflow tools.
    truTV

    truTV, Turner Broadcasting

    Sr. Manager, Creative Operations   Jan 2019 - June 2019

    New York, NY

    • Project managed marketing campaigns for key shows.
    Netflix

    Netflix

    Systems Team Manager, Product Creative   Mar 2017 - Dec 2017

    Los Angeles, CA

    • Managed Program Managers focused on tool innovation and localization workflows, advocated for creative automation by authoring a strategic cost-benefit analysis and securing buy-in from VPs and Chief Product Officer, and oversaw expansion of the Netflix preferred creative agency program.
    • Drove knowledge sharing between machine learning engineers and creative team to understand challenges of creativity at scale.
    Netflix

    Netflix

    Operations Team Manager, Product Creative   Apr 2016 - Mar 2017

    Los Angeles, CA

    • Managed a team of 16 high-performing Program Managers, Project Managers, Specialists, and Coordinators, overseeing internal tool innovation development, Jira management, roadmap backlog, and feature rollouts, and ensuring timeline and successful launches of Netflix Originals with high quality image assets.
    Netflix

    Netflix

    Creative Team Manager, Creative Services   May 2015 - Apr 2016

    Los Angeles, CA

    • Hired and managed 8 Producers who oversaw the team’s relationships with global movie and television distribution companies, show producers, and talent, and led meetings with engineering, legal, buyers, finance, data, and globalization to share cross-functional creative initiatives and innovations.
    • Managed image asset delivery requirements for A/B testing and personalization, increasing assets required per title by 60%+ boosting subscriber view share performance across all titles.
    • Represented the Creative Services team at the National Association of Broadcasters (NAB) Show, presenting design philosophy, A/B testing findings, and personalization strategy.
    Oregonian Media Group

    Oregonian Media Group

    Media Sales Strategy Manager  2014 - 2015

    Portland, OR

    • Supervised sales team that drove incremental B2B revenue, providing SEO, SEM, social, audience targeting, content marketing, and re-messaging digital solutions.
    EAP Creative, Emerging Artist Productions

    EAP Creative

    Business Development Sales Consultant   2013 - 2014

    San Jose, CA

    • Developed and supported new business strategy for storytelling and video production services for clients, including Yahoo, McAfee, Vudu, Marriott, and Addy Awards.
    • Services include corporate videos, motion graphics, music, photography, writing/creative development, keynote presentations, PR/Sales sizzle reels, event recording, TV spots, casting, voice over, and custom packages.
    PowerGive

    PowerGive

    Founder   2011 - Present

    Los Angeles, CA

    • Established 501(c)(3) non-profit to provide presentation services for non-profits and promote communication best practices to the philanthropic community.
    • Provided marketing suppot and drove positive exposure for a Sri Lanka rural empowerment non-profit’s fundraising event in Los Angeles that received $150K+ in donations.
    • Published helpful tips including "Less Dread, More TED" guest blog post.
    Netflix

    Qwikster (short-lived DVD division of Netflix)

    Sales Director  2011 - 2011

    Los Angeles, CA

    • Head of advertising sales.
    Typecasting Films

    Typecasting Films

    Producer & President   2004 - Present

    Los Angeles, CA

    • Wrote and developed film screenplays, television pilots, and mobile app concepts, including award-winning feature film documentary Becoming Family, a tsunami relief documentary shot in Sri Lanka and distributed by Cinevolve Studios – available now via streaming on Amazon Prime, via DVD on Netflix and Amazon.com, and via occasional broadcast on select international TV networks.
    • Winner Top Applause Award 2007 at the International Family Film Festival for “Becoming Family.”
    Netflix

    Netflix

    Head of Advertising Sales   2007 - 2009

    Los Angeles, CA

    • Led team that generated high-margin multi-million dollar revenue, grew advertiser categories, and developed unique sales opportunities leveraging direct mailers.

    Carl Strecker Consulting

    Copywriting and Strategy Expert   2005 - 2007

    Los Angeles, CA

    • Clients included Walt Disney Studios, Disney Home Video, Warner Home Entertainment, Variety, DVD Exclusive Magazine, and Video Business Magazine.
    VB Video Business Magazine

    Video Business Magazine

    Account Executive   2000 - 2005

    Los Angeles, CA

    • Maintained industry-leading $10M annual advertising sales revenue and 75% advertising market share, and 2x winner of President’s Club for being elite performer among 100+ publications.
    Paramount Home Entertainment

    Paramount Home Entertainment

    Product Marketing Manager   1999 - 2000

    Hollywood, CA

    • Managed marketing strategy for $300+ million box office film Runaway Bride, critically acclaimed Angela’s Ashes, and others.
    Sony Pictures Home Entertainment

    Columbia TriStar Home Entertainment

    Assistant Product Marketing Manager   1996 - 1999

    Culver City, CA

    • Oversaw campaign strategy for $260+ million box office films Jerry Maguire, The Fifth Element, and others.
    Buena Vista Home Entertainment, Walt Disney Studios

    The Walt Disney Company

    Assistant, Home Entertainment Marketing Research   1995 - 1996

    Burbank, CA

  • For More ABOUT CARL'S professional EXPERIENCE

    Carl Strecker on LinkedIn
  • my Tsunami Relief Documentary - Watch the Trailer

    Watch the entire film on Amazon Prime.

    Visit the Official Website.

  • CULTURE

    What do you think of Netflix's Freedom & Responsibility culture?

  • Video pRODUCTION

    Highly recommended service!

    Introducing EAP Creative

    EAP Creative is a Silicon Valley based digital media agency that focuses on building relationships between you and your audience.

     

    http://www.eap-creative.com

  • Education

    Bachelor of Arts from Pomona College in Claremont, CA

    Pomona College

    Bachelor of Arts, Theatre

    Claremont, CA

    Semester abroad program at The University of Glasgow in Scotland

    The University of Glasgow

    Semester Abroad

    Glasgow, Scotland

    Production, lighting, editing courses at UCLA Extension

    UCLA Extension

    • Production Sound Recording for Film & TV
    • Lighting for Film & Video
    • Editing with Final Cut Pro

  • Skills

    Leadership

    Hiring and Coaching

    Creative Systems

    Technology

    Relationships

    High Performance

  • Honors & Awards

    President's Club (x2)

    Top Applause Award at the International Family Film Festival

  • Let's chat!

    Carl Strecker's LinkedIn Profile: www.linkedin.com/in/carlstrecker