Carl Strecker
Entertainment Leader
Creative Operations | Technology | Design | Sales
Los Angeles, CA
What People Are Saying About Carl
PROFESSIONAL Experience
HBO Max, WarnerMedia
Director of Design Management, HBO Max Growth Marketing June 2019 - Present
New York, NY
- Build and lead the design management team for AT&T's new OTT streaming platform.
- Oversee creative project management of all growth marketing campaigns across lifecycle, digital, paid, social, .com, and editorial.
- Responsible for QC and delivery of all in-app content imagery to platform.
- Drive creative quality and innovation.
truTV, Turner Broadcasting
Sr. Manager, Creative Operations Jan 2019 - June 2019
New York, NY
- Led project management for show marketing campaigns.
Netflix
Systems Team Manager, Product Creative Mar 2017 - Dec 2017
Los Angeles, CA
- Managed 4 Program Managers (PM) focused on streamlining tool innovation, title localization workflow management, and the Netflix external creative agency program.
- Guided team’s employment of system workflows, metrics, tools, and collaborative partnerships in the development and enhancements of Netflix’s Digital Asset Management (DAM) platform.
- Advocated for creative automation, wrote strategic cost-benefit analysis, and secured buy-in from VPs and Chief Product Officer.
- Collaborated with engineers and PMs to optimize tool development roadmap and oversaw user acceptance testing of new tools.
- Directed cross-functional teams on process improvement projects rectifying missing data, duplicative efforts, and bottle necks.
- Drove knowledge sharing between machine learning engineers and creative team to understand challenges of creativity at scale.
Netflix
Operations Team Manager, Product Creative Apr 2016 - Mar 2017
Los Angeles, CA
- Managed 16 direct reports, including Operations Specialists, Coordinators, Project Managers, and Program Managers.
- Recruited, hired, and developed systems and operations talent.
- Managed the alignment of Operations Specialists with Creative Producers based to specializations and workload to ensure timely and successful launch of Netflix Originals with a complete array of artwork assets.
- Supervised internal tool innovation development, Jira management, backlog projects, and feature rollouts.
- Liaised with the Data Analytics team in the development of Tableau dashboards to track metrics on vendor performance, asset coverage, and workflow trends.
Netflix
Creative Team Manager, Creative Services May 2015 - Apr 2016
Los Angeles, CA
- Managed 8 Creative Producers and developed growth strategy to manage increasing scale of assets and content.
- Guided the team’s relationships with global movie and television distribution companies, show runners, and talent.
- Facilitated meetings with engineering, legal, buyers, finance, data, and localization teams and presented Creative Services initiatives as a representative of the department.
- Administrated negotiations of art asset delivery requirements and conducted A/B testing and personalization increasing asset per title by 60%+ in one year and resulting in subscriber view share performance boost across all titles.
- Helped launch 2.0 version of Netflix’s proprietary internal Digital Asset Management system.
- Represented Netflix’s Creative Services department at the National Association of Broadcasters (NAB) Show, presenting the company’s design philosophy, A/B testing findings, and personalization strategy.
Oregonian Media Group
Media Sales Strategy Manager 2014 - 2015
Portland, OR
- Supervised team of Sales Representatives focused on B2B market development by providing solutions including SEO, SEM, SMO, audience targeting, content marketing, re-messaging, and various digital services.
- Established revenue-generating channels by pioneering the company’s B2B market and developing incremental digital distribution in a print-focused organization.
- Led knowledge share meetings with sister media groups and developed Salesforce interface for B2B sales.
EAP Creative
Business Development Sales Consultant 2013 - 2014
San Jose, CA
- Developed and supported new business strategy for storytelling and video production services for clients, including Yahoo, McAfee, Vudu, Marriott, and Addy Awards.
- Services include corporate videos, motion graphics, music, photography, writing/creative development, keynote presentations, PR/Sales sizzle reels, event recording, TV spots, casting, voice over, and custom packages.
PowerGive
Founder 2011 - Present
Los Angeles, CA
- Established 501(c)(3) non-profit to provide presentation services for non-profits and promote communication best practices to the philanthropic community.
- Provided marketing suppot and drove positive exposure for a Sri Lanka rural empowerment non-profit’s fundraising event in Los Angeles that received $150K+ in donations.
- Published helpful tips including "Less Dread, More TED" guest blog post.
Qwikster (short-lived DVD division of Netflix)
Sales Director 2011 - 2011
Los Angeles, CA
- Head of advertising sales at Qwikster.
Typecasting Films
Producer & President 2004 - Present
Los Angeles, CA
- Wrote and developed film screenplays, television pilots, and mobile app concepts, including award-winning feature film documentary Becoming Family, a tsunami relief documentary shot in Sri Lanka and distributed by Cinevolve Studios – available now via streaming on Amazon Prime, via DVD on Netflix and Amazon.com, and via occasional broadcast on select international TV networks.
- Recruited and supervised creative talent, including composers, graphics editors, and sound specialists, and coordinated creative direction for film festivals promotional materials, websites, posters, press kits, and box art.
- Winner Top Applause Award 2007 at the International Family Film Festival for “Becoming Family.”
Netflix
Head of Advertising Sales 2007 - 2009
Los Angeles, CA
- Drove millions of dollars in annual revenue, supervising team of sales coordinators and managing film and TV entertainment advertising.
- Hired and supervised a media agency to handle non-entertainment category advertising.
- Generated high-margin revenue, grew advertiser categories, and developed advertising opportunities leveraging direct mailers.
- Cultivated content partnerships, strengthened studio relationships, and managed advertising clients nationwide in theatrical, television, home entertainment, technology, financial, packaged goods, publishing, and retail categories.
Carl Strecker Consulting
Copywriting and Strategy Expert 2005 - 2007
Los Angeles, CA
- Guided branding strategy and wrote marketing copy for companies including Walt Disney Studios, Disney Home Video, Warner Home Entertainment, and industry publications Variety, DVD Exclusive, and Video Business magazines.
- Managed development projects, including multimedia presentation solutions, print ad copy, DVD packaging, radio scripts, and branded news content, including radio script ads, print ad campaigns, and advertorial mini-sites.
Video Business Magazine
Account Executive 2000 - 2005
Los Angeles, CA
- Managed accounts, including Disney, Paramount, Sony, Universal, MGM, and maintained industry-leading $10M annual advertising sales revenue and 75% of the home entertainment market share.
- Developed, wrote, and designed advertising campaigns and provided clients with turnkey advertising solutions.
- 2x winner of President’s Club for being elite performer among Reed Business Information's 100+ publications.
Paramount Home Entertainment
Product Marketing Manager 1999 - 2000
Hollywood, CA
- Managed marketing strategy for $300+ million box office film Runaway Bride, critically acclaimed Angela’s Ashes, and others.
Columbia TriStar Home Entertainment
Assistant Product Marketing Manager 1996 - 1999
Culver City, CA
- Oversaw campaign strategy for $260+ million box office films Jerry Maguire, The Fifth Element, and others.
- Saved hundreds of thousands in media dollars by spearheading a promotional deal for kids TV product on video.
The Walt Disney Company
Assistant, Home Entertainment Marketing Research 1995 - 1996
Burbank, CA
- Developed presentations summarizing market research data, quantitative telemarketing survey results and focus group findings.
For More ABOUT CARL'S professional EXPERIENCE
Inspiring People and Companies
Here are several people and companies that inspire me. Who inspires you?
CULTURE
What do you think of Netflix's Freedom & Responsibility culture?
Netflix Culture
In 2013, Facebook's COO Sheryl Sandberg said the Netflix culture deck "may well be the most important document ever to come out of the Valley." Read about Netflix Culture and let me know what you think.
Education
Pomona College
Bachelor of Arts, Theatre
Claremont, CA
The University of Glasgow
Semester Abroad
Glasgow, Scotland
UCLA Extension
• Production Sound Recording for Film & TV
• Lighting for Film & Video
• Editing with Final Cut ProCoursera.org
• Design: Creation of Artifacts in Society (Wharton) - certificate with Distinction
• Organizational Analysis (Stanford) - certificate
• Inspiring Leadership Through Emotional Intelligence (Case Western) - certificate
